Employer Branding Academy

The Employer Branding Academy was developed with a goal to provide systematic, sustainable and continuous professional development of the human capital in the companies focused on Employer Branding and HR. The academy has a unique approach, combining 6 modules of “masterclass” lectures for advanced knowledge and skills. This academy will give you the practical tools, skills and knowledge needed to build your employer branding strategy, execute it and measure your results. Our experts have taken their years of experience with leading employers – from research and data-driven solutions, to developing EVPs, to activating Employer Branding campaigns – and encapsulated their global knowledge into the Academy.

Start Date: February 20, 2023

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Academy Overview

What makes the Employer Branding Academy special is the opportunity to immediately build and start implementing your Employer Brand Strategy. The Academy was developed for those who manage the day-to-day of the employer brand, and for the devoted enthusiasts who want to know how to draw up, successfully implement and manage employer brand strategy for all possible corporate scenarios.

Who is the Employer Academy for?

Employer Branding Academy is for both enthusiasts and prominent professionals, who have or want to develop in the field of employer branding and other processes, such as attracting and retaining talent in their companies, regardless of the size or industry in which those companies operate.

The Academy is suitable for you, if you are a part of the corporate management team, HR or Marketing professional, and whether you have just stepped into the business world or have many years of experience developing and promoting your brand as a company!

Key Takeaways

Employer Branding Academy covers the basics of Employer Branding, and is useful for beginners, but also provides a lot of additional materials, for those more experienced, who would like to go deeper into the topic.

The Academy gives you the knowledge and information which can be used by every company in order to create its original employer brand, that attracts and keeps the best talents.

Learn ways to beat your competition and attract and retain the best candidates.

Upon successful completion of the Academy, you’ll receive a unique global certificate.

Modules Outline

Module 1 – EMPLOYER BRANDING
This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a strong foundation for your employer brand strategy.
MODULE 2 – THE IMPORTANCE OF EMPLOYER BRANDING FOR THE RECRUITMENT PROCESS
Employer branding in recruitment aims to attract potential candidates to the company with excitement, motivation and inspiration through the employer’s mission and values.
MODULE 3 – PERFORMANCE MANAGEMENT (EMPLOYEE EXPERIENCE)
This module will help you understand the importance of leveraging employer branding, performance management and human resource development to enhance employee retention.
MODULE 4 – RETENTION OF KEY TALENTS
Employee retention is a metric defined by a company’s ability to keep their current employees. The key to a higher retention rate is to provide an employee experience that is aligned with your employer value proposition.
MODULE 5 – FUTURE OF WORK
The future of work is in taking a holistic approach to creating an engaging employee experience across every stage of the employee journey. Employer branding, while still relatively new, is constantly assisting companies in making progressive changes.
MODULE 6 – LEADERSHIP IN THE EMPLOYER BRANDING PROCESS
The strength of the leadership behind an employer branding strategy is fundamental to success, and a leadership culture that works collaboratively across the organization is the key to a robust employer branding strategy.

EXPERTS AND MENTORS

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Hristina Lozanoska

Owner, VITA Institut

Hristina Lozanoska works with passion and energy, motivating and encouraging clients to unlock their full leadership potential.. Her expertise is in the field of organizational development, establishment of human resource management systems, as well as diagnostics and development of organizational culture. For the most part, as a coach she works with leaders in the development of leadership competencies. Read More

Ana Umerova

HR Manager at TAV Airports Macedonia

Tina Miličić

Senior Employer Branding & Culture Specialist

Starting as a Communications Trainee, Tina joined Atlantic Grupa in 2014 with the aim of challenging classic corporate communication models. Employer branding offered the ideal playground to foster her creativity, curiosity and wide range of interests and she soon joined on projects that developed this branch of expertise in Atlantic Grupa. In parallel, Tina developed professionally, working in Zagreb, Belgrade and Ljubljana. Read More

Stefan Jovanovski

Head of Human Resources, A1 Makedonija

Stefan Jovanovski has a bachelor’s degree in economics and a master’s degree in human resource management with 22 years of work experience, 18 of which have been in the telecommunications industry. His main focus throughout his career has been to provide conditions for the development of employees in order to fully utilize their potential in the workplace as well as to establish organizational culture and leadership. Read More

Filip Novakovski

Leadership Expert, Organizational psychologist & Coach

Filip is an organisational psychologist, coach and leadership development expert who has a diverse international experience as a leadership strategy and diversity&inclusion consultant, in-house psychologist and project manager across various industries – including biotech, pharma, financial, digital, construction, utilities, private equity and fashion. Read More

Dimitar Osmanli

Leadership Expert, Executive Director of Inspira Plus & CEO at Anderson Leonard Pharmaceuticals, LLC

Dimitar holds a dual MBA in Entrepreneurship and International Management from American University’s Kogod School of Business in Washington, DC, and a BSBA in International Management from the same university. He serves as Executive Director of the Inspira Plus consultancy based in Skopje, Macedonia, and as CEO and senior partner at Anderson Leonard Pharmaceuticals, LLC based in Wilmington, DE, USA. Read More

OPEN FOR REGISTRATION

EMPLOYER BRANDING ACADEMY

New options for participating

Be a part of the Academy for 870 € and get the 6 modules, without the mentorship and coaching!

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About the Academy

Employer Branding Academy at VITA INSTITUT is the only academy in the country that offers advanced skills in the field of human resource management, leadership and Employer Branding. The academy has a unique approach, combining 6 modules of “masterclass” lectures for advanced knowledge and skills, as well as individualized (one-on-one) sessions for mentoring and coaching of the participants.

What will you master

The Academy is designed to build participants’ competencies and expertise, needed in order to address key challenges with the Employer Branding profile of the employer, as well as to develop the necessary HR policies and practices.

The unique added value of the program is the mentorship and coaching (3 individualized mentoring and 3 individualized coaching sessions), i.e the possibility for theoretical lectures to be the basis for some of the HR practices and the Employer Branding strategy to be implemented in practice.

Who should apply

Achievements

The participants of the Employer Branding Academy will be provided with full professional support to establish modern and advanced HR practices and policies, to build their capacities through the establishment of human resource management systems in companies, digitalization of processes, as well as leadership development in companies and development of organizational culture.

Start date & Duration

November 2022
3 Months

Price & Content of the Academy

Option 1 – 870 €

Curriculum (6 modules – theory and practice)

Option 2 – 1450 €

Curriculum (6 modules – theory and practice)
3 individual mentorship sessions and 3 individual coaching sessions

Certificate

After graduating from the Employer Branding Academy, you will receive a nationally and internationally recognized certificate.

Classes

Combined (in accordance with the measures and recommendations for protection against COVID-19)

BROCHURE

Frequently Asked Questions

Is the Employer Branding Academy for me?

If you are in HR, corporate communication, marketing or you are just a young enthusiast, if you want to acquire basic but also advanced Employer Branding skills, the Employer Branding Academy will provide you with the skills to promote the company’s brand in the public eyes and to the greatest talents in the labor market. The Academy will benefit people who have the following titles: CEOs and company managers, marketing and HR professionals, as well as all Employer Branding enthusiasts.

If I work in a small company, will I have any benefits from the Employer Branding Academy?

It is irrelevant if you are employed in a large company / organization, or if you are a person who, in addition to other work activities, is in charge of the Employer Branding of the company. Depending on your situation, due to the individualized approach of the mentors, you will be provided with the knowledge needed to face the challenges connoted for your personal situation.

What skills do I need to have in order to be eligible for the Employer Branding Academy?

It is enough to be ambitious, eager for career advancement and striving for a multitude of modern and practical skills that will enrich your work portfolio.

What does the Employer Branding Academy program include?

The Academy for Employer Branding in its program does not include only the “typical” theoretical and practical part.

What if I am not part of the HR industry, is the Academy suitable for me?

The practices we offer are universal and applicable in every industry. Interacting with colleagues from another industry can only serve as inspiration and reflection on changes that someone else has already made first and may want to share experience or challenges caused by implementation of certain practices.

Do I get a certificate after graduating from the Academy?

Certificate obtained at VITA INSTITUTE is an official confirmation of your knowledge and is also an internationally and nationally recognized document that determines your position on the labor market, increases your chances for career advancement and earns the title “Expert for Employer Branding” .

PARTICIPANT TESTIMONIALS

As a participant in the first Employer Branding Academy in Macedonia, I had the opportunity to gain access to the latest trends in the field of HR. The lectures were interactive, challenging the participants to think and keep up with world trends. Read More

Marija LalchevskaRecruitment Consultant, Frontwise Group

The Employer Branding Academy enables the improvement of the existing and introduction of new HR processes and practices, all through the help of experienced experts who selflessly transfer their experience and knowledge. Read More

Emilija DimitrievskaHead of corporate services, One inside

The Academy was exceptional, with specific examples. Great support and feedback from the coaches. We managed to immediately implement some of the HR practices.

Viktorija DrangovskaCEO, CodeIT Solution

The academy certainly kept me engaged for the entire run, all of the six modules were complex and shared through a unique and modern approach. Read More

Marija SpirovskaSoftware Q&A Analyst, PRYMAPPS

The Employer Branding Academy at Vita Institute offers top lecturers, mentors and HR experts. The way I worked with my mentor allowed me to practically see the steps I needed to take in implementing my activities and creating an Employer Branding Strategy for the company. Read More

Ilina Mojsovska Talent Acquisition Manager, Slice

I believe that the Academy has opened new perspectives by sharing a modern and complex set of HR practices with an intensive, practical and interactive approach.

Tanja Gjorgjievska Human Resources Coordinator, INBOX

A refreshing experience of sharing useful information by passionate lecturers deeply immersed in the issue. I sincerely recommend the Employer Branding Academy if you are eager for new challenges and continuous upgrading of your already acquired knowledge.

Elizabeta Trencovska CFO, Infinite Solutions

The focus of the Academy is the elaboration of contemporary topics and issues that are currently relevant in all industries. The program is especially beneficial for companies in the IT sector, Read More

Elena Pehchevska Executive Assistant, One inside

Hristina LozanoskaOwner, VITA INSTITUT

Ana Umerova is an enthusiastic People, Culture and Employee Experience Expert with over 15 years’ experience in human resources, learning & development and project management. She has experience in working with domestic and international companies & NGOs. Ana is currently working as Human Resources Business Partner for the Technical and Finance Sectors in A1 Makedonija and is leading important on People & Culture projects.Read More

Ana UmerovaHR Business Partner, A1 Makedonija

Stefan JovanovskiHead of Human Resources, A1 Makedonija

Dimitar Osmanli Leadership Expert, Executive Director of Inspira Plus & CEO at Anderson Leonard Pharmaceuticals, LLC

Filip Novakovski Leadership Expert, Organizational psychologist & Coach