Employer Brand – “The New Trend”

Nowadays employer branding is pretty much a popular topic in every company. But why are so many companies focusing on creating a brand, or even forming a better one?

In the era of social media, exposure in front of your customer has to be towards showing your public everything you do. This includes processes, products or services, social responsibility, etc. The same goes when it comes to attracting and retaining employees. 

Studies show that 75% of job seekers consider an employer`s brand before even applying for a job. Therefore if your employer brand is not good enough to compete with others, your company could end up losing high-quality talents. Before giving you an example of big companies and their employer brand, here are some benefits you get from implementing an employer brand.

First – Improved Candidates

Research has found that organizations with manageable employer brands are able to source from more the 60% of the labor market as compared to only 40% for those show do not manage their employer brand. This means you get more access to great talents, which is a great opportunity to reach a wider pool and find great candidates that may not have been possible otherwise. 

This includes also passive candidates who are not actively looking for a job. But most affects job seekers because now are able to see inside your culture and prove if it appeals to them. They can tell if there is a fit, that they agree and support your company`s mission and that they will be proud working with you. 

Second – Reduce Costs 

When you are hiring high-quality you end up spending much on salaries. On the other hand, you have great talents with high salaries that are compatible with your culture and a low risk of resigning. This, in turn, means less recruitment and less turnover. Lowering the cost per hire will reduce sector costs and make you more efficient in point of budget spending. Gives you room to invest more in improving employer1s brand. 

A brand that is easily shown and communicated is the best way to counteract these costs. And, if candidates can see what you are like as a company, you can save time sourcing and scout for the right hire – they will come right to you! Because candidates will already know if they like your company or not. 

Third – Engage Employees 

When candidates apply for a posting that they know is the perfect fit, it means they will be happier and more engages with their work. This is a big deal considering companies with engaged employees outperform others by up to 202%. 

Meaning quality and the bottom line of your business are sure to reap the benefits. Even more so, when employees love where they work they become an advocate and spokespersons for said business. Employees can be your greatest asset not only in driving your business but also in increasing the talent pool. They know how to talk to their peers about the company and can vouch for your culture, brand, and more. 

Employer branding is something that can easily make or break your company – whether you choose to believe it or not. But, making the investment and pushing forward with showing your audience what you`re all about can not only save your business but make it even more profitable. 

Still not sold on the idea that employer brand is important? Let us show you how the biggest companies take care of their employer’s brand. 

Ex1. STARBUCKS 

Starbucks is ensuring the cultivation of a strong community among its employees. They refer to current employees as partners, instilling a sense of price in each employee. Additionally, Starbucks created Instagram and Twitter accounts specifically for @SturbucsJobs, which they use to promote their employer brand and interact with job seekers. 

By creating a social media account with the sole purpose of demonstrating appreciation for current employees and evoking passion in potential candidates, Starbucks shows its commitment to being more than just a product. 

Rather than posting about their drinks, Starbucks uses its social media accounts to share its company mission, congratulate employees on college graduation, and share personal employee stories. The company also uses platforms to demonstrate its commitment to diversity ad inclusion.